Branding & Website Education
How to Stay Consistent Across Every Brand Touchpoint (Without Losing Your Mind)
We’ve all been there. You’re updating your website header and suddenly you can’t remember which logo version you’re meant to use. Your Instagram profile picture looks pixelated. The packaging you...
How to Stay Consistent Across Every Brand Touchpoint (Without Losing Your Mind)
We’ve all been there. You’re updating your website header and suddenly you can’t remember which logo version you’re meant to use. Your Instagram profile picture looks pixelated. The packaging you...
Squarespace SEO Checklist for Small Businesses
Your no-fluff guide to getting found on Google without needing to become an SEO expert. So you’ve built your Squarespace site. You’ve got the fonts, the colours, the vibe. You’ve...
Squarespace SEO Checklist for Small Businesses
Your no-fluff guide to getting found on Google without needing to become an SEO expert. So you’ve built your Squarespace site. You’ve got the fonts, the colours, the vibe. You’ve...
What is a Branding Style Guide? (And Why They're More Important Than You Think)
If your brand feels a bit scattered — like your Instagram posts look one way, your website another, and your Canva templates a third — there’s a high chance you’re...
What is a Branding Style Guide? (And Why They're More Important Than You Think)
If your brand feels a bit scattered — like your Instagram posts look one way, your website another, and your Canva templates a third — there’s a high chance you’re...
Shopify plugins vs. apps: what’s the difference?
If you’re new to Shopify (or even knee-deep in running your store), you’ve probably heard the terms Shopify plugins and Shopify apps thrown around like they’re interchangeable. But here’s the catch:...
Shopify plugins vs. apps: what’s the difference?
If you’re new to Shopify (or even knee-deep in running your store), you’ve probably heard the terms Shopify plugins and Shopify apps thrown around like they’re interchangeable. But here’s the catch:...
Semi-Custom vs. Custom Branding: How to Choose What’s Right for You
If you’re building a business, you’ve probably come across both semi-custom and fully custom branding. But what’s the real difference? Is one better than the other? And how do you...
Semi-Custom vs. Custom Branding: How to Choose What’s Right for You
If you’re building a business, you’ve probably come across both semi-custom and fully custom branding. But what’s the real difference? Is one better than the other? And how do you...
What is Shopify Liquid? A beginner’s guide for non-coders
If you’ve ever tried to tweak your Shopify theme and come across a strange-looking file ending in .liquid, you might have panicked slightly. What is this sorcery? Do I need to...
What is Shopify Liquid? A beginner’s guide for non-coders
If you’ve ever tried to tweak your Shopify theme and come across a strange-looking file ending in .liquid, you might have panicked slightly. What is this sorcery? Do I need to...
The Ultimate Guide to Choosing Fonts for Your Brand
Fonts do more than just display your words. They tell your audience who you are — before they even read a thing. The typography you choose can influence how people...
The Ultimate Guide to Choosing Fonts for Your Brand
Fonts do more than just display your words. They tell your audience who you are — before they even read a thing. The typography you choose can influence how people...
How to Add Alt Text in Shopify to Improve SEO & Accessibility
A small step with a big SEO payoff Adding alt text to your Shopify images isn’t exactly the most exciting job on your list. It’s one of those behind-the-scenes tasks...
How to Add Alt Text in Shopify to Improve SEO & Accessibility
A small step with a big SEO payoff Adding alt text to your Shopify images isn’t exactly the most exciting job on your list. It’s one of those behind-the-scenes tasks...
What Is a Brand Archetype? How to Discover Yours for Stronger Branding
If you've ever felt unsure how to describe your brand’s personality — or struggled to make your messaging feel consistent — understanding brand archetypes is a game changer. These timeless...
What Is a Brand Archetype? How to Discover Yours for Stronger Branding
If you've ever felt unsure how to describe your brand’s personality — or struggled to make your messaging feel consistent — understanding brand archetypes is a game changer. These timeless...
4 ways to edit your Squarespace mobile view (without touching desktop)
1. Use spacer blocks strategically Spacer blocks are one of the easiest ways to adjust layouts on mobile. When used on desktop, they can create columns, push content, and give...
4 ways to edit your Squarespace mobile view (without touching desktop)
1. Use spacer blocks strategically Spacer blocks are one of the easiest ways to adjust layouts on mobile. When used on desktop, they can create columns, push content, and give...
3 branding mistakes you might be making (and how to fix them)
Let’s be honest: when you’re running a business, “branding” can feel like a never-ending checklist. Fonts, colours, logo variations, tone of voice… not to mention making it all feel cohesive while...
3 branding mistakes you might be making (and how to fix them)
Let’s be honest: when you’re running a business, “branding” can feel like a never-ending checklist. Fonts, colours, logo variations, tone of voice… not to mention making it all feel cohesive while...
Above the Fold: How to Hook Website Visitors in 5 Seconds
Let’s be honest: attention spans are short, and first impressions are brutal. When someone lands on your website, you’ve got five seconds — maybe less — to show them they’re...
Above the Fold: How to Hook Website Visitors in 5 Seconds
Let’s be honest: attention spans are short, and first impressions are brutal. When someone lands on your website, you’ve got five seconds — maybe less — to show them they’re...
What Goes Into a Complete Logo Suite (And Why You Need One)
Let’s be real: one logo isn’t enough. You might love your shiny new logo. You might even have it proudly sitting front and center on your homepage. But if that’s all...
What Goes Into a Complete Logo Suite (And Why You Need One)
Let’s be real: one logo isn’t enough. You might love your shiny new logo. You might even have it proudly sitting front and center on your homepage. But if that’s all...
Shopify vs Squarespace Commerce: What’s Best for Your Online Store?
You’re ready to build (or grow) your online store, and now you’re staring down a long list of platforms, feature tables, pricing pages, and endless YouTube reviews. Let’s simplify it....
Shopify vs Squarespace Commerce: What’s Best for Your Online Store?
You’re ready to build (or grow) your online store, and now you’re staring down a long list of platforms, feature tables, pricing pages, and endless YouTube reviews. Let’s simplify it....
Top Branding Mistakes to Avoid for New Business Owners
Let’s get one thing out of the way: building a brand isn’t just about picking some colours you like and slapping a logo on everything. If you’re here, you probably...
Top Branding Mistakes to Avoid for New Business Owners
Let’s get one thing out of the way: building a brand isn’t just about picking some colours you like and slapping a logo on everything. If you’re here, you probably...
The Psychology of Animated Plugins: Why Movement Converts
You know that feeling when you land on a website and instantly think, “This brand has it together”? That snap judgement usually isn’t just about colours or copy; it’s about how...
The Psychology of Animated Plugins: Why Movement Converts
You know that feeling when you land on a website and instantly think, “This brand has it together”? That snap judgement usually isn’t just about colours or copy; it’s about how...
How to Choose the Right Colour Palette for Your Brand
The psychology, strategy, and (let’s be honest) gut instinct behind getting your brand colours right. If you’re stuck in Canva staring at six shades of beige and wondering why nothing...
How to Choose the Right Colour Palette for Your Brand
The psychology, strategy, and (let’s be honest) gut instinct behind getting your brand colours right. If you’re stuck in Canva staring at six shades of beige and wondering why nothing...
What makes a website convert? 7 must-haves for service-based businesses
A beautiful website is nice. A converting website is better. If you’re a service-based business, your website shouldn’t just look good — it should do something. It should build trust,...
What makes a website convert? 7 must-haves for service-based businesses
A beautiful website is nice. A converting website is better. If you’re a service-based business, your website shouldn’t just look good — it should do something. It should build trust,...
Brand Strategy 101: What Actually Matters
Let’s cut the noise. Brand strategy gets thrown around a lot, especially in creative corners of the internet where “strategy” can sometimes mean a 90-slide mood board and vague vibes...
Brand Strategy 101: What Actually Matters
Let’s cut the noise. Brand strategy gets thrown around a lot, especially in creative corners of the internet where “strategy” can sometimes mean a 90-slide mood board and vague vibes...
How to Make Your Squarespace Website Feel Custom (Without Touching Code)
You don’t need a developer, a six-week custom build, or a secret stash of coding knowledge to make your Squarespace website feel custom If you’re using a template and wondering...
How to Make Your Squarespace Website Feel Custom (Without Touching Code)
You don’t need a developer, a six-week custom build, or a secret stash of coding knowledge to make your Squarespace website feel custom If you’re using a template and wondering...
Get Squarespace AI to write all of your ALT descriptions for you
We know writing ALT text on your Squarespace website isn’t the most exciting part of building your website, but it’s non-negotiable. ALT descriptions are key for both SEO and accessibility,...
Get Squarespace AI to write all of your ALT descriptions for you
We know writing ALT text on your Squarespace website isn’t the most exciting part of building your website, but it’s non-negotiable. ALT descriptions are key for both SEO and accessibility,...