Branding & Website Education
Branding & Website Education

Above the Fold: How to Hook Website Visitors in 5 Seconds
Let’s be honest: attention spans are short, and first impressions are brutal. When someone lands on your website, you’ve got five seconds — maybe less — to show them they’re...
Above the Fold: How to Hook Website Visitors in 5 Seconds
Let’s be honest: attention spans are short, and first impressions are brutal. When someone lands on your website, you’ve got five seconds — maybe less — to show them they’re...

What Goes Into a Complete Logo Suite (And Why You Need One)
Let’s be real: one logo isn’t enough. You might love your shiny new logo. You might even have it proudly sitting front and center on your homepage. But if that’s all...
What Goes Into a Complete Logo Suite (And Why You Need One)
Let’s be real: one logo isn’t enough. You might love your shiny new logo. You might even have it proudly sitting front and center on your homepage. But if that’s all...

Shopify vs Squarespace Commerce: What’s Best for Your Online Store?
You’re ready to build (or grow) your online store, and now you’re staring down a long list of platforms, feature tables, pricing pages, and endless YouTube reviews. Let’s simplify it....
Shopify vs Squarespace Commerce: What’s Best for Your Online Store?
You’re ready to build (or grow) your online store, and now you’re staring down a long list of platforms, feature tables, pricing pages, and endless YouTube reviews. Let’s simplify it....

Top Branding Mistakes to Avoid for New Business Owners
Let’s get one thing out of the way: building a brand isn’t just about picking some colours you like and slapping a logo on everything. If you’re here, you probably...
Top Branding Mistakes to Avoid for New Business Owners
Let’s get one thing out of the way: building a brand isn’t just about picking some colours you like and slapping a logo on everything. If you’re here, you probably...

The Psychology of Animated Plugins: Why Movement Converts
You know that feeling when you land on a website and instantly think, “This brand has it together”? That snap judgement usually isn’t just about colours or copy; it’s about how...
The Psychology of Animated Plugins: Why Movement Converts
You know that feeling when you land on a website and instantly think, “This brand has it together”? That snap judgement usually isn’t just about colours or copy; it’s about how...

How to Choose the Right Colour Palette for Your Brand
The psychology, strategy, and (let’s be honest) gut instinct behind getting your brand colours right. If you’re stuck in Canva staring at six shades of beige and wondering why nothing...
How to Choose the Right Colour Palette for Your Brand
The psychology, strategy, and (let’s be honest) gut instinct behind getting your brand colours right. If you’re stuck in Canva staring at six shades of beige and wondering why nothing...

What makes a website convert? 7 must-haves for service-based businesses
A beautiful website is nice. A converting website is better. If you’re a service-based business, your website shouldn’t just look good — it should do something. It should build trust,...
What makes a website convert? 7 must-haves for service-based businesses
A beautiful website is nice. A converting website is better. If you’re a service-based business, your website shouldn’t just look good — it should do something. It should build trust,...

Brand Strategy 101: What Actually Matters
Let’s cut the noise. Brand strategy gets thrown around a lot, especially in creative corners of the internet where “strategy” can sometimes mean a 90-slide mood board and vague vibes...
Brand Strategy 101: What Actually Matters
Let’s cut the noise. Brand strategy gets thrown around a lot, especially in creative corners of the internet where “strategy” can sometimes mean a 90-slide mood board and vague vibes...

How to Make Your Squarespace Website Feel Custom (Without Touching Code)
You don’t need a developer, a six-week custom build, or a secret stash of coding knowledge to make your Squarespace website feel custom If you’re using a template and wondering...
How to Make Your Squarespace Website Feel Custom (Without Touching Code)
You don’t need a developer, a six-week custom build, or a secret stash of coding knowledge to make your Squarespace website feel custom If you’re using a template and wondering...

Get Squarespace AI to write all of your ALT descriptions for you
We know writing ALT text on your Squarespace website isn’t the most exciting part of building your website, but it’s non-negotiable. ALT descriptions are key for both SEO and accessibility,...
Get Squarespace AI to write all of your ALT descriptions for you
We know writing ALT text on your Squarespace website isn’t the most exciting part of building your website, but it’s non-negotiable. ALT descriptions are key for both SEO and accessibility,...